The Bay Opera Of Shenzhen
A landmark cultural venue located in the heart of Shenzhen’s coastal district. Known for its stunning architecture and vibrant programming, it hosts world-class opera, concerts, and theatrical performances. As a hub for the arts, it enriches the city’s cultural life and global appeal.
Graphic Designer & Branding
> 2021-2022
Skills
- Branding Design
- Visual Design
- Illustration
- Product Design
- In-store display
- Video Production
- Web Banner & Poster
- Promotional & Marketing Campaign
- Project Management
Disciplines
- Led the establishment of the brand visual system and continuously optimize the design.
- Led marketing graphic design, print materials, Web design, and designed theatre sets for impactful marketing campaigns.
- Oversee the work of external suppliers to ensure product and print quality and effective cost control.
- Assisting various departments in organizing online celebrity conferences and opening events and liaising with journalists, newspapers and the media outlets.
- Creation of the newly branded “On Show” art bookshop project, including logo, Appearance design and promotional materials.
- Managing freelance and intern members as required.
Tools
- Adobe Creative Suite
- Procreate
- Painter
- Nomad sculpture
- Microsoft Office Suite
- Figma
- WordPress
Branding
Visual Identity system & web design
A refined logo system that draws from the building’s fluid structure and theatrical rhythm, with a palette that merges modern sophistication with coastal serenity.
The primary colour palette features light and soft blue tones, reflecting the surrounding environment.
The logo combines a musical note with an icon that represents the architectural shape of the opera building.
Visual system
Located along the city’s scenic coast, The Bay Opera isn’t just a venue; it’s a landmark of imagination — hosting everything from opera and orchestral concerts to musicals and modern theatre. My role was to craft a visual identity that would echo its architectural elegance, artistic vibrancy, and international spirit.
The Onshow bookstore.
Shenzhen’s first “performing arts”-themed bookstore, OnShow, breaks through the traditional physical bookstore operation mode and is deeply rooted in professional theaters.
Poster Design & Illustration.
Posters, brochures, banners, and opening event graphics — each touchpoint telling a part of the venue’s story.
Balancing aesthetics and communication, I created an illustrated interpretation of La Traviata, embracing minimalism to highlight the protagonist’s pure, heartfelt emotions.
As with all of Verdi’s operas, La traviata deals with human emotions – love, envy, jealousy, loyalty and hatred. Translating to ‘The Fallen Woman’, La traviata is a tragic tale about a Parisian courtesan, Violetta, who attempts to leave the life she knows behind, in an attempt to finally find true love.
Outdoor advertising & flyers.
A balance of boldness and breathability — to reflect the grandeur of performance yet keep it accessible to the public.
**The work displayed in this portfolio is for showcasing my skills and abilities as a designer. All creative work, including but not limited to logos, branding, illustrations, and designs, remains the copyright property of the respective companies and clients I have worked with. These pieces are used solely to demonstrate my role and contribution in the project. Please note that any reproduction or use of these materials outside of this portfolio is not permitted without permission from the respective copyright holders.If you believe there is any infringement of copyright, please contact me directly, and I will promptly remove the material in question.