HKMCA Decision Flow Experience
Reducing cognitive effort during financial evaluation.
Product & Experience Designer Structuring clarity across systems, communication, and digital experiences.
Selected Work
Work
Opera Ticketing UX Evaluation
Improving ticket information clarity for faster decision-making.
AIA – Behavioral Communication Strategy
Structuring insurance communication for clearer user understanding.
ZAGG APAC – Scalable Design Governance
Aligning cross-market execution through scalable design governance.
Healthcare Information Translation
Simplifying complex healthcare information under rapid delivery constraints.
Selected Work
Brand Experience
Creative Branding
Branding
Experience & Formation
Ongoing
Experience
Ongoing
Self-Directed Study
Long-form independent study focused on systems thinking, interaction patterns, and communication behavior.
Autodidactic
2025 — Present
Weber Shandwick · IPG DXTRA
Structured healthcare and financial communication across campaigns, presentations, and digital experiences.
Information Design
2023 — 2024
ZAGG Inc
Built scalable design systems for cross-market execution across APAC packaging and digital channels.
Design Systems
2021 — 2022
The Bay Opera of Shenzhen
Explored information clarity and audience decision-making across cultural and ticketing experiences.
Experience Design
2019 — 2021
Red Apple Furniture
Modernized brand communication systems through campaigns, exhibitions, and environmental experiences.
Brand Systems
2018 — 2019
Okamoto
Developed illustrated campaign communication for Greater China digital audiences.
Visual Storytelling
Social Proof
Selected Recognition
“Delivered high-quality presentation assets overnight for an Apple stakeholder meeting.”
Nicky Zheng General Manager, ZAGG APAC
“Able to translate abstract emotional references into coherent visual experiences.”
Xing Li Contemporary Dance Director
“Translated ambiguity into compelling product storytelling under extreme time constraints.”
Matt DiPrimio Director of Product Management, mophie